Raed Press · Forthcoming
Beyond the blue ocean lies a colder one.
Blue-ocean thinking finds uncontested water. Arctic Ocean Strategy goes further — into the markets so hard, so cold, that reaching them is the whole advantage.
Not yet available to order. Ordering opens when the release date is confirmed.
The book
Arctic Ocean Strategy is about the frontier past the blue ocean — the opportunities most companies write off as too remote or too hard, and the discipline required to reach them first.
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