Raed Press · Releases October 23, 2026
Beyond the blue ocean lies a colder one.
Blue-ocean thinking finds uncontested water. Arctic Ocean Strategy goes further — into the markets so hard, so cold, that reaching them is the whole advantage.
Preorders are charged at checkout and delivered on release day — October 23, 2026. Secure checkout by Stripe. Prices in USD.
The book
Arctic Ocean Strategy is about the frontier past the blue ocean — the opportunities most companies write off as too remote or too hard, and the discipline required to reach them first.
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